This project tells the story of a sustainable design, the use of zero-waste and shows how textile waste receives unique creations. Several young designers, Emanuela Trajceska, Sarah Redzic, Eva Zarezankova, Natalie Naumova, Radica Lazova, Katerina Dimitrovska, Mirjana Josifoska and Dana Qoseva prepared capsule collections made of textile waste and completed the project under the mentorship of the designer Irina Tosheva and guests from Great Britain - talented designer Ana Scodbo who works behind the brand "Phannatiq" and one of the leading British stylists Rebecca Roy.
We have united in this especially important initiative because the fashion industry is the second economic branch in the world, and with the rise of fast fashion concept it is becoming one of the main culprits for the endangering of the environment. Fast fashion is a contemporary term used by fashion retailers to express that designs move from catwalk quickly to capture current fashion trends. The results of fast fashion is that about 40% of purchased clothes are seldom or never worn – on average, clothing is worn only 3.3 times during a person’s life – and about one third of the retail clothing is never sold and is therefore burnt or destroyed after another way. Therefore, fast fashion produces huge quantities of waste. With this project we want to give a second life to the clothes, valuing the other’s work. Fashion has the power to make positive changes, to re-create measures against current harmful systems.
The guests Rebekah Roy and Anna Skodbo, who have been working on sustainable fashion for a long time, gave the designers the techniques for slow production, sustainable fabrics, certified organic cotton, zero waste production, vegan materials and ethical production conditions. Rebecca and Anna also took care of the strings of this photo shoot.
