Media freedom

Supporting Greater Media Independence in the Western Balkans is a regional project, funded by the UK Government. The project will support local (and national) independent media outlets to become more audience oriented and financially sustainable by improving business development and organisational capacities and strengthening relationships between citizens and the media and creating a platform for citizen reporting. This support will enable media outlets to provide citizens with a more diverse range of media content, and thus to encourage open, informed and active discussion amongst target audiences across Western Balkans (Albania, BiH, Kosovo, Montenegro, North Macedonia and Serbia).

The project is delivered by a consortium led by the British Council in partnership with the Balkan Investigative Reporting Network (BIRN) Thomson Foundation and INTRAC (The International NGO Training and Research Centre).

The support to media outlets has two components: editorial and business. BIRN provides training and mentoring based upon engaged citizen reporting (ECR), a digital tool that allows for two-way communication between newsrooms and their audiences. Thomson Foundation focus on enhancing media outlets’ sustainability, and INTRAC provides monitoring, evaluation and learning (MEL) capacity support and quality assurance.

This project started in September 2019 and will last until March 2022. 

For more information about the project you may contact the British Council at