Mapping creative industries image

Creative industries are those which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.

Day by day we see more evidence of the great impact creative people make on the overall economy and growth. But how do we identify which of them are a part of the creative industries and how do we map them?

We offer you a step-by-step methodology on how to identify and map creative industries as a whole or by sectors.

Guideline chapters

Browse or download the following guideline, which covers the following chapters:

1. Executive summary

2. Elements of a mapping study

2.1 Economic size and structure analysis

2.2 Gross Value Added

2.3 Employment

2.4 Distribution of businesses by sub-sector

2.5 Creative Occupations

2.6 Creative Industries and Creative Intensities

2.7 Data limitations – impact on industries

2.8 Further developments currently in train

2.9 Potential further developments

3. The Creative Economy

4. Other benefits of a mapping study

4.1 Supply chains

4.2 Understanding industry structure by comparison of different geographical units

5. Interpreting the results

6. Conclusions

7. Recommendations

Annex 1: Definitions of Macedonia’s creative industries

Annex 2: Creative sectors by international standards international classification (ISIC) code

Annex 3: Types of evidence required

Annex 4: Comparison of definitions of the creative industries



If you have any comments regarding this guidelines or mapping of the creative industries in general, please get in touch with us.